PRACTICES
Three practices.
One operating model.
Every AIDC engagement runs the same way regardless of which practice leads it: a twelve-month roadmap agreed in advance, a live portal, and a fixed monthly fee against defined scope.
Practices
Pick the one that leads. The operating model is the same either way.
Performance Marketing
Google, Meta, Microsoft and LinkedIn managed against margin contribution rather than platform-reported ROAS. Attribution rebuilt so the numbers you report internally are the numbers you can defend.
02Multi-Market Growth
UK, US and EMEA operations run simultaneously. Market prioritisation, localised strategy, and unified reporting across currencies and regions.
03Marketing Operations & AI
The reporting and attribution infrastructure most teams don’t have the engineering capacity to build. Delivered as systems your team owns, not a dependency on us.
Standard on every engagement
Twelve-month roadmap
The full year’s strategy, approved before work begins. Month-by-month priorities and deliverables you can hold us to.
Client portal
Live dashboards covering active work, completed work and results. Available to your whole team, not just your main contact.
Fixed-scope pricing
One monthly fee. No percentage of media spend, no platform markup, no scope creep billed as extras. Scope changes only by agreement.
Ideal client criteria
We’re deliberately narrow about fit, because the wrong engagement wastes your budget and our capacity.

Commercial profile
- Established revenue with a marketing function to build on
- Budget committed to growth rather than maintenance
- A twelve-month engagement horizon
Operating profile
- A decision-maker with budget authority in the room
- Existing analytics access, or willingness to rebuild it properly
- Comfort acting on findings that contradict current assumptions
Sector experience
- Retail and home improvement · Technology and B2B SaaS · Professional services · Multi-market consumer brands
Not sure which practice fits?
Book a consultation. We’ll review your current setup and tell you what would move the needle, including when that’s something we don’t do.
Book a consultation